Bill has more than 25 years experience in advertising, marketing and public relations, working for companies in both the corporate world and public sector.

He directs a wide range of communications activities, including positioning companies in their markets, developing advertising plans, executing creative campaigns for print, television and radio advertising and developing high-impact marketing materials.

During his career Bill has created award-winning materials — broadcast and print advertising, collateral materials and websites and blogs — for major U.S. and international firms.

He is a past president of the Insurance Marketing Communications Association, an international trade group of insurers and reinsurers from the U.S., Canada, Mexico and Bermuda.

A native of the Midwest, Bill completed his undergraduate studies at Illinois State University and graduate studies in communications at the University of Illinois at Springfield.